Authors: Vishnupriya, Sathya, Padmaja
European Economic Letters
ISSN 2323-5233
Vol 15, Issue 4 (2025)
http://eelet.org.uk
Summary:
This study addresses a gap of How AI can reshape the organisational’s capabilities for innovation, and extend the strategic responsiveness in contemporary business environments.
This study has the research questions about how it will effect the business model when an organisation adopt AI and what facilitates the transformation. Second, to understand the underlying dimension of AI using emphirical studies.
Methodology used in this research is quantitative, with the cross sectional research design. Participants are organisations that have used AI for at least a year. The survey used instrument of 25 list. The measurement of the responses recorded within 5 range. 1st level is strongly disagree, and 5th level is strongly agree. 250 organisations were invited and 220 gave full responses (80% from the response rate). The data is collected from the online survey and semi structured interview. Analysis is using SPSS 28.0.
Result of the study shows that operational intelligence is the most influential dimension, which highlight the AI role as an internal optimiser. Strategic automation helps in the decision making process. Inconclusion, the four latent of how AI enable the digital transformation are; Operational
Intelligence, Customer-Centric Innovation, Strategic Automation, and Ecosystem Integration.